CeX, Consumer Electronics and Entertainment Products, Resale, Second-Hand, Consignment, Trade, Retail Franchise Opportunity

Own a Business that Taps into the Hottest Trends:
Consumer Electronics, Resale Stores, Social Responsibility and the Green Movement

Complete Entertainment Exchange (CeX) stores tap into the constant growth and evolving trends of personal electronics and the home entertainment industry. With over 130 CeX stores worldwide, and plans to open 100 U.S. locations by the end of 2015, CeX is changing the face of second-hand retailing. The CeX business model combines: traditional trading and resale principles, cutting-edge, in-demand digital entertainment merchandise, and social- and environmental-responsibility. CeX buys, sells and trades a wide-range of products including cell phones, iPods, digital cameras, computers, TVs, video games, DVDs, Blu-Ray movies and more. As we continue to expand, we’re looking for select individuals to join us. If you have a passion for technology and the home entertainment industry, then this may be the ideal opportunity for you.

Attract a Vast Audience of Early Adapters, Budget-Minded, Socially-Responsible and Eco-Conscious Consumers

Since 1992, CeX has been the go-to source for consumers looking to buy, sell or trade a variety of items. CeX also recently introduced a donation service program, which allows customers to donate, all or a portion of, the value of the items they sell to participating local and national charities of their choice. From early adapters, who eagerly embrace new technology and rely on us to sell their unwanted items for them, to budget-conscious consumers who know CeX offers the gently used merchandise they’d like, at a price point they can afford, our stores have vast appeal. The CeX business model has proven successful because:

1. Of the rapid growth of the products we specialize in. The constantly evolving nature of the technology industry and the ongoing consumer interest in the latest electronic devices drives the demand for our products and services.
2. It caters to the basic instincts of both early adapters and budget-conscious consumers. Our resale services provide an eco-friendly way for early adapters to dispose of ‘last week’s’ model and turn it into extra spending money. Conversely, the majority of consumers are content with ‘last week’s’ model and are happy to pay less by purchasing a high-quality, slightly used item that comes with a 12-month warranty.

Join a Recession-Resistant Industry- Own a Concept that’s Well-Positioned in the Emerging, ‘Green’ Economy
Consumers continue to purchase electronics and entertainment products regardless of economic fluctuations. With consumers looking to stretch their budgets and generate additional spending money, the demand for our products and services is enormous and keeps growing. And as people become increasingly concerned with minimizing their environmental footprint they are looking for sustainable solutions. By enabling people to trade unwanted items, and providing consumers with fully-tested, second hand products, backed by a full one year warranty, our eco-friendly resale services prevent unwanted items from winding up in landfills. As a CeX franchise owner you’ll enjoy numerous advantages, and you’ll benefit from our unique position in the market. Consider this:

• New product introductions and upgrades are a frequent occurrence. The consumer electronics industry is marked by constant change, which leads to increased demand for our products and services.
• The market so far has proved large, enthusiastic and has consistently grown.
• The popularity of Internet auction sites illustrates people’s willingness to buy second-hand- and our own experience confirms this.
• By serving various types of clients, we have a ready source of merchandise supplied and a massive source of customers.
• Our Unique Selling Proposition (USP)- We know our suppliers and our customers– in fact, they are the same people.
• Effective price-setting capabilities- We use modern technology and a fully dedicated commercial team to constantly monitor values and prices, which enables us to set optimal purchase prices and selling prices.

CeX is Changing the Face of Second-Hand Retailing
As a CeX franchisee you’ll benefit from owning a business that’s well-positioned in the emerging, green economy and boasts:

• An established brand.
• Nearly 20 years of experience.
• An industry-leading, business system and product pricing model.
• Recession-proof products and services.

CeX History
The first CeX store opened in London, in 1992, with the vision to take the principles of second-hand retailing to heights that had only previously been reached in the property and vehicle markets. CeX is now spreading all over the world. We currently have stores in the U.K., the U.S. and Spain, and will be opening locations in India and the Republic of Ireland. We have found that our model and concept works all over the world. In an effort to continue to grow throughout the U.S. we’re offering single franchise agreements, multi-unit franchise agreements, and master franchise agreements in select states.

Find Out if CeX is the Right fit for You
With our four-day store experience program you will have the opportunity to work in a CeX store before you are ever are asked for a commitment. This program allows you to see the concept in action; you will also get the chance to meet someone from our operations team. By the end of the four-day experience we will both know if this is a good fit for you and for CeX.

An Established and Proven Business Model
When you join us you’ll benefit from our extensive industry expertise and experience. You’ll also receive:

• Comprehensive training- We provide eight to 12 weeks of training for you and another individual. We will also provide in store training and operations assistance.
• Site selection assistance- We employ sophisticated site selection metrics to evaluate indicators of market strength such as demographics, psychographics, traffic patterns, competitive landscape, and overall depth and quality of the trade area.
• Expert inventory and pricing support.
• Intranet and business services support.
• Hands-on assistance with store design, layout, signage and branding.
• Custom designated Point of Sale (POS) software for buying, selling and trading goods.