Learning Express is Your Neighborhood Toy Store!

The business life of a Learning Express franchise owner may include hosting a puppet show, encouraging young sculptors to turn recycled junk into works of art, and joining in rounds with a local folk singer. The occasional hullabaloo and the endless refrains of "wow," "cool," and "look at this!" prove the popularity of Learning Express.

If you have an entrepreneurial spirit and a love of kids, toys, and learning – you might have what it takes to be a great Learning Express franchise owner. Success requires a measure of common sense, effort and a desire to treat customers like guests. If you join our team, you'll find the corporate and regional professionals to be your most powerful asset.

	Question:
	How will I know which products to buy?
	Answer:
	Our corporate buyers will offer you a range of products from which to stock your store. In addition, you will receive frequent updates on new items and "hot" products, as well as a monthly report on best-selling toys to help you with buying decisions. And you can pick up the phone any time for recommendations from the corporate office.

Our Support System is in place for you...

Led by our CEO and founder Sharon DiMinico, who has 25 years of retail experience, we have talented and experienced professionals throughout the organization. Additionally, Regional Owners are at your side through grand opening and provide ongoing support as well as another link to the corporate office. All of these professionals are available to advise you and guide you on an ongoing basis. They perpetually look for ways to improve the organization and strengthen the franchise stores.

Specifically we help with:

• Site selection
• Lease Negotiation
• Store design
• Marketing
• Promotions
• Training (both initial and ongoing)
• Merchandise Selection

What kind of marketing support will Learning Express provide?

In addition to good brand awareness, our growing list of high-quality marketing programs have proven results.

They include:

• Fourth-Quarter, full color catalog with your store location
• Bi-monthly customer newsletter with store coupons and featuring several products
• A bi-monthly marketing packet with lots of suggestions on promoting your store
• Newspaper inserts and Direct Mail postcards
  Point-of-sale materials, signs, and in-store brochures
• Advertising campaigns as well as planning tools
  Calendar of national store events and recommendations for local events
• A growing Web site with local store pages, on-line shopping, and rich content for parents and kids.

What are the direct cost advantages of this franchise?

As a successful national franchise, we have clout in lease negotiations because landlords want stable tenants.

Learning Express stores get group discounts on carpet and fixtures as well as credit card processing. As a franchisee, there's no charge for the creative development for most of our many marketing materials, including ads, brochures, catalogs, and newsletters. You also enjoy a group-rate cost reduction for printing of catalogs, newsletters, and even shopping bags.

Learning Express is a business with a soul. That's key to our success, and our customers recognize it. Our stores simply capture the imagination and enthusiasm of our customers! If this sounds interesting and fun to you, we urge to to find out more about this opportunity.

Please fill out the Rapid Request Form below.