Why Mrs. Fields?

Delicious desserts and warm smiles. These are the things that have taken Mrs. Fields Cookies from one small store in Palo Alto to international recognition as the world's premier cookie store brand. At Mrs. Fields Cookies, the customer can always expect to find a singularly indulgent experience. With tempting cookies, brownies and muffins served warm and fresh, Mrs. Fields has the perfect treat for any moment.

Brand Benefits
Mrs. Fields is one of America's most beloved and well-known snacking brands. With our high-product recognition, the Mrs. Fields brand offers a great opportunity for prospective franchisees. Who doesn't love a cookie when wanting something sweet? Consumers voted Mrs. Fields as their Top Choice in Mall Based Snacks.


Training & Support
With Mrs. Fields, you have all the tools you need to offer your customers a premium product and a great experience. Franchisees have access to the Franchise Support Center and Mrs. Fields Famous Brands University, providing a central point of corporate contact as well as a state-of-the-art training facility with a wide variety of curriculums designed to help fuel the franchisee experience. From day one, a Mrs. Fields franchisee can expect to receive experienced and in-depth training as well as assistance with development, operations, construction, and marketing.

Uncompromised Quality
The finest ingredients go into every Mrs. Fields product. In fact, we still use the same delicious chocolate recipe that Debbi Fields carefully created when she started her business 30 years ago.

Scrumptious Variety of Products
Along with our world-renowned cookies and brownies, we offer the finest cookie cakes, muffins, bagels, croissants, and Breezer® smoothies. Mrs. Fields has the perfect treat for every age and desire.

New Store Design and Options
In honor of our 30th anniversary, a new stylish and contemporary store design has been developed. The refreshed look is intended to compel consumers to stop and sample our delectable treats. Our Mrs. Fields store design can be customized to meet many of your real estate options. In-line and kiosk stores are both available.

A Tasty Investment
Mrs. Fields is a great option for entrepreneurs who want to own a cheerful business with a trusted brand name and an incredibly popular product.