For more than 20 years, Parable has helped Christian retailers by providing the tools they need to grow their businesses and make a difference in the lives of their customers. Parable Franchising can help you by providing a proven business plan for opening and operating a Christian retail store. Or, if you already own a Christian retail store, we can help you make a bigger impact by joining the trusted Parable network. When you invest in Parable, you will benefit from our recognized and trusted reputation as a leader in Christian products.
Strength in Numbers
When you franchise with Parable, you not only become part of America’s largest Christian retail franchise—you become a part of The Parable Group as a whole. Overall, there are nearly 200 total franchise and member stores. Our strength in numbers helps Parable stores receive additional publisher discounts, special deals and group buying rates. The Parable family connects regularly at conferences, webinars and other meetings to share ideas, best practices and most importantly, fellowship with one another.
No Previous Industry Experience is Necessary
For someone new to retailing or new to the Christian retail industry, a Parable franchise offers a complete "how to" program with all the training and support needed to open and run a successful new store.
A Turnkey, Proven Business System Awaits You
From site location and store construction to fixtures, inventory and set-up all the way through a grand opening and beyond, a new Parable franchisee will find expertise and knowledge to help support and guide you in your new venture. You own your own business, but will have the opportunity to achieve greater success through our proven methods. Here are just some of the tools you can expect to receive when you join us:
Training
- Initial and ongoing training
- Management and staff
- Retail best practices
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Store Development
- Design and layout
- Fixtures and equipment
- Store setup, merchandising
and opening
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Marketing
- Grand opening plan
- Seasonal catalogs
and flyers
- In-store posters
and circular
- E-commerce website
- E-mail marketing
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Staying Connected
- MemberNET site for
downloads and information
- Weekly newsletter updates
- Annual convention
and franchise meetings
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Who Are We Seeking to Join Us?
Professional industry experience is not necessary to join us but we do look for the following qualities in prospective franchisees:
- The heart for ministry through Christian retail
- Successful prior business experience
- High energy level
- Enjoy working with people
- Team leader and team player
- Self motivated and hard working
- Associated with the ministries of local church
- Strong personal interest in Christian products
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