USA Baby

With over 60 stores currently open in 30 states and three countries, USA BABY is the nation’s leading specialty retailer of juvenile furniture and accessories.  Our reputation is well established.  Furniture Today magazine has listed us as one of the Top 100 furniture stores for ten years in a row. Here’s your chance to have a piece of the #1 retailer in a $6 Billion growth industry.

From furniture to strollers and car seats, USA BABY supplies families with all the big-ticket durable goods and accessories their babies and young children will need.  That’s a huge market.  Each day, well over 10,000 babies are born in this country, 40% of which are first births.   Every one of those newborns requires thousands of dollars worth of equipment: cribs, rockers, strollers, carseats, changing tables, playpens, swings, high chairs, teddy bears…  as any new parent knows, the list seems endless.  That’s part of the reason why juvenile furniture sales have increased 400% since 1980.

USA BABY has over 30 years of experience in this rapidly expanding field, and we can give you all the knowledge and training necessary to help these new families find what they need to keep their children comfortable and safe. 

We provide our franchisees with everything they need to open and maintain a successful store.  After opening over 60 stores in markets nationwide, we know what it takes to get a new business up and running, and we pass that knowledge on to you.

We stock more than 2,000 items, and carry only top quality merchandise, including more than many exclusive lines, created by major manufacturers just for our stores.  But despite the enormous volume, our stores are designed in an innovative manner that makes it easy for customers to find what they’re looking for.

What can I expect as a USA BABY franchisee?

• Training:  A two-week course at our support center and an additional week at your site, plus all the continuous help you may need once your store is up and running.
• Support:  Assistance with everything from real estate selection and third-party financing to design & construction to the details of your grand opening and on-going field visits.
• Territory:  A protected territory in a major metropolitan area.
• Marketing:  A fine-tuned, results-driven, multi-media marketing campaign, and a team of professionals who can adapt to the expanding demand of this industry.
• Results:  In 2006, our gross systemwide sales topped $90 million.

Come be a part of the nation’s #1 juvenile furniture retailer!