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1 Odd Duck® Announces $65 Million Deal to build 182 iBuildings

Birmingham, AL and Denver, CO - (May 17, 2008) 1 Smart Duck® Management Group, the Birmingham, AL based holding company of 1 Odd Duck® and all associated brands announced today that the company has executed an agreement valued at $65 million with the Florida based Health Food Hut, Inc., to build 182 1 Odd Duck® iBuildings across the United States over the next ten years.

"The iBuildings will be specifically customized to be built, owned, and operated by the Health Food Hut and their franchisees while 1 Smart Duck® will handle the design, construction, and building management functions," stated Howard Cannon, CEO of 1 Smart Duck®.

"We are very excited about this relationship with this wonderful restaurant venue in conjunction with our 1 Odd Duck® iBuildings and our Oddly Smart Planet Positive® message," stated Robert Coppock, COO for 1 Smart Duck®. Coppock went on to say, "Jim Sleighter, Chairman and Brent Lewis, CEO of the Health Food Hut have a wonderful concept, menu, and franchisee momentum and we see a fruitful relationship between our two firms for many years to come."

"We are excited about a GREEN fast food restaurant building, using the latest in technology and media combined with the world's healthiest fast food menu and an overall concept that promotes healthy living, fitness, and environmental stewardship. The result... America 's answer to the expanding waistline and a sustainable model to educate our children on a healthier life that still has the prerequisite of being lots of fun", stated Sleighter.

Cannon continued by saying, "it has been a ton of hard work and we have many other exciting announcements to share here shortly including a couple of strategic alliances, sponsorships, and management appointments and we appreciate the continued support that we receive from people from around the world as 1 Odd Duck® and Ozzie take flight."

About 1 Smart DuckR Management Group:

Oddly Smart Planet Positive® and 1 Odd Duck® are divisions of 1 Smart Duck® Management Group, LLC, a branding and licensing company doing business in the media, entertainment, and hospitality sectors. The company founder has authored numerous books and magazines including The Complete Idiot's Guide© brand of books found in bookstores in 76 countries around the globe and is the CEO of ROI Inc. a twenty year old International consulting and design firm. Watch for the Get in the Game Live GREEN® series of children's books and the Quack Tour coming to a town near you.


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