Gold's Gym Unveils Conversion Program to Help Independent Club Operators 'Muscle' Through Weak Economy
Dallas, TX (May 30, 2008) - As the economy remains uncertain and the competition from large chains continues to intensify, independent club operators across the nation are beginning to feel the pinch of stagnant and declining membership sales.
In response, Gold's Gym, the most recognized name in fitness, has created a Conversion Program for independent club operators who seek to weather the economic and competitive storm through affiliation with a larger organization. The Gold's Gym Conversion Program offsets many of the typical costs of converting a health club, making the program appealing to those feeling the effect of the economy or the competition.
"There are two things happening in the fitness industry: national brand expansion and tightening of consumer discretionary spending," said Steve Dixon, director of Gold's Gym franchise development. "Independent operators are feeling the impact of these trends more and more. We provide best practices and business solutions that the club operator needs in order to survive and prosper in any economic or competitive environment."
About Gold's Gym
Established in Venice, Calif. in 1965, Gold's Gym is the largest co-ed gym chain in the world with over 620 locations in 42 states and 30 countries. Gold's Gym also operates online at goldsgym.com and goldsgear.com. Gold's Gym offers the latest equipment and services, including group exercise, personal training, cardiovascular equipment, spinning, Pilates and yoga, while maintaining its core weight lifting tradition. With nearly 3 million members worldwide, Gold's Gym continues to change lives by helping people achieve their individual potential.
