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Rise Above Current Economic Woes with a Business that Meets the Fast Growing Needs of Today’s Families
Whether you’ve recently been laid off and are seeking a job alternative, lost a large percentage of your retirement fund and wish you could find a different place to invest your hard-earned money, or you’re simply ready to take control of your future, business ownership in a high-demand service industry could be exactly what you’re looking for. In particular, services that cater to the fast growing senior population are in high-demand throughout the country.
“Our business fills a very specialized and in-demand need. As seniors age, they need assistance. Most of our clients are middle class families with children and elderly parents, who don’t have the money to send their parents to a nursing home or assisted living facility. Our service offers our customers the best and least expensive option, plus seniors get to stay in their own homes. Our employees can work from 4 to 24 hours per day in a home. So, if adult children are far away from their parents, we can be there as much as they need us to be and if a child needs to go to work or do errands, we can be there during that time as well, to fill in the gaps,” explained Matthew Amici, Director of Franchise Development for Visiting Angels, a non-medical, in-home care franchise which was started in 1998 and has grown to over 400 franchise locations across the country.
With dual income households becoming the norm, children simply cannot care for their parents on a full-time basis like they used to. The services of Visiting Angels and similar senior care concepts are in high demand, making it a great business to own. Amici continued, “Our business model is a strong one with no end in site in terms of growth because people simply cannot avoid our services eventually. Right now, we’re selling 10 franchise locations a month.”
Previous Industry Experience is Not Necessary
If you’re wondering how you can possibly own a business in an industry that you have no experience in, you might be surprised to learn that most franchises and business opportunities offer new franchise owners complete training, opening assistance, marketing and advertising programs, and support whenever the franchisee needs it.
Like many franchise businesses, Visiting Angels offers prospective franchisees a tested and proven business system which is turn-key. Amici explains, “Our franchisees receive 1 week of training, assistance in getting any necessary licenses, plus we have a very robust national advertising program. Plus, as a first generation business, our company’s founder actually teaches part of the training to each new franchisee.”
Unlike many retail and food franchises, service-based businesses do not require an elaborate storefront or large amounts of overhead, making them much more affordable and easier to get up and running. Visiting Angels, for example, “is a fairly inexpensive business and it is ideal for those that are leaving Corporate America and have a little money in the bank. One doesn’t need any industry experience or business ownership experience to qualify but most of our franchisees have had personal experiences with elderly parents and they feel passionate about the need for our services in the community,” explained Amici. Visiting Angels not only provides complete training and support, but unlike some of the competition, the company has a robust lead generation program which helps franchisees gain clients as soon as their doors open and then continues to generate leads for the lifetime of the business.
A Rewarding Business to Own
If you want to own a business that provides a product or service that you can feel good about, the senior care category is ideal because it not only takes some of the stress and burden out of caring for aging parents, but it also enables seniors to stay in their homes and enjoy a sense of independence for as long as possible.
Amici commented, “This is a feel good business! Seniors win. Their families win. And our franchisees win. Our franchisees are typically caring people that have been on the corporate treadmill for years, and have decided they want to do something that matters.”
Finding a market niche that is in high demand in your community is integral to enjoying success as a franchise owner. Additionally, to build a prospering business, one needs a business concept that cultivates repeat business. Amici is convinced that senior care franchises, like Visiting Angels, enable owners to enjoy a successful and rewarding business model; “The amount of care a senior needs tends to increase with time. It’s a good business model for us and we enable those seniors to continue to live in their own homes, which is very rewarding.”
