The Growing Massage Therapy Industry Can Help Relieve the Stress of the Holidays
Written by: Jocelyn Chavez, Franchise Solutions
It’s the most wonderful time of the year… or is it? With high expectations for creating lasting memories, compounded by shopping for gifts, decorating, traveling, attending holiday events and hosting gatherings, the holiday season can be a joyous, yet, stressful time of the year for many people.
Stress takes a tremendous toll on the body and can contribute to the development of a host of health conditions. Growing acceptance of the power of the mind-body connection has led to increased focus on the importance of employing stress-reduction techniques.
Massage therapy is one of the most popular choices for stress relief. According to a 2010 consumer survey conducted by the American Massage Therapy Association’s® (AMTA®), 40 percent of Americans are getting massages to relieve stress.
Treating yourself to a massage can provide a much-needed respite this time of year. And a gift certificate for a massage makes an ideal present for those hard-to-shop-for people on your list.
The widespread appeal and popularity of massage therapy has contributed to the industry’s rise. The AMTA estimates that in 2009, massage therapy was a $16-20 billion industry, and demand for massage therapy is expected to continue to climb.
If, in addition to searching for gifts this time of year, you’re also exploring business ownership, you may be interested in learning about the massage therapy concepts and spa and wellness-related franchises and business opportunities that are available. Previous industry experience typically isn’t necessary to qualify. And with consumers becoming increasingly interested in improving their health and well-being, while juggling mounting responsibilities, now is an opportune time to join the lucrative massage therapy industry.