Opportunity Calling: Why Investing in a Technology Based Franchises Pays
Our society embraces new high-tech gadgets, which makes investing in a technology based franchise a wise and lucrative decision. Jeffery Gasner and his wife were savvy business owners who tapped into this market after identifying an everyday problem without a solution. They knew first hand that the only thing more infuriating than ruining your cell phone by dropping it in a puddle is when you realize you have no way of resuscitating it. It was this predicament that inspired the Gasners to franchise CPR®-Cell Phone Repair Franchise System, Inc., an independent service organization that performs on-premise repairs of cell phones, iPods, and electronic devices. They contacted Jeremy Kwaterski, who had two stores in Florida that worked to breathe new life into incapacitated phones. There was a meeting of the minds, and the rest as they say, is history.
Having this sort of business foresight is a fabulous asset for someone who is considering investing in a franchise. Jeffery Gasner identified an issue people in his community were having with broken cell phones. “We saw the consumer demand for getting their cell phones fixed but had no where to send them.” Because Gasner paid attention to this growing issue, he was able to bring something new to a rapidly expanding market.
CPR® offers an invaluable service for people in today’s high-tech society. We are a culture that relies on our cell phones both professionally and personally. Because these devices have become a permanent fixture in many of our lives, we are susceptible to feeling paralyzed without them. Gasner speaks to the growing need for businesses like his. “Cell phones are only getting smarter. This consists of implementing the newest technology into these devices, which will drive up the prices of cell phones, which puts CPR® in a great position to provide an option to the consumer to fix instead of replacing the device.” Technology is a growing market and therefore a sensible industry to invest in.
Everyone wants to get in on the ‘next big thing.’ When considering different franchise opportunities, it is wise to consider what opportunities have potential for expansion. Gasner saw the direction that this market was headed in and he capitalized on it. “I have always been an entrepreneur at heart and when the concept of CPR® was introduced to me, I had no other choice than to pursue it as I knew where society and electronics where heading. “ Today, Gasner is benefitting from his decision to pursue a franchise in the technology industry.
Gasner is confident that technology will continue to evolve. “Technology is not going to leave us anytime in the future. It would be hard to find someone who can make a good argument that technology will not keep on progressing.“ With this belief, a business like CPR® will undoubtedly stand the tests of time and continue to evolve with emerging technology.