Franchise Solutions to Offer Pixel Tracking to Clients
New Product Allows Franchisors to Better Calculate Return-on-Investment
PORTSMOUTH, NH – Franchise Solutions today announced the official launch of an innovative pixel tracking technology which helps measure the residual branding value delivered by Franchise Solutions´ online properties. Franchisors have long acknowledged that recruitment portals such as Franchise Solutions drive candidate traffic to their corporate websites; however, quantifying the impact of that traffic, until now, has been more art than science.“Helping franchisor advertisers connect the dots between Franchise Solutions´ promotional efforts and candidate activity at their own websites is a critical piece of ROI measurement,” according to Hunter Stokes, Franchise Solutions´ President. “We believe this offering is an affirmation of our stated goal of being viewed as a partner, rather than a vendor, to our advertising clients.”
Franchise Solutions is offering the tracking pixel to advertising clients on a complimentary basis. The pixel is simple and straightforward, requiring only minutes to implement. In compliance with Franchise Solutions´ high privacy standards, only non-personally identifiable information is collected from visitors. For more information, please contact Sharon Dietrich, Director of Sales at (800) 898-4455 ext 110 or via email at sdietrich@franchisesolutions.com.