When one thinks about making a big purchase, say a car, a home or a business, one would think that a lot of preliminary research and \u00a0“tire-kicking” would need to be done. I think about the process my husband and I went through when we purchased our most recent car; we interviewed family and friends about which cars they preferred.\u00a0Gosh, we spent more than 10 hours between the two of us shopping on line and reading reviews.\u00a0Taking into account the time we spent visiting various car dealers, test driving and “working the numbers”, it was\u00a0a process\u00a0that took us at least a\u00a0month despite the fact that we needed a car immediately. Personally, I would not have been comfortable purchasing a car after test driving only one.<\/p>\n
Similarly, you would think prospects would spend\u00a0a large amount of time “test driving” if you could test drive a business, or inquiring online to numerous businesses before for purchasing one.\u00a0Well Franchise Solutions’ behavioral data proves otherwise and it\u00a0is quite surprising.\u00a0\u00a0Franchise Solutions<\/a> found that more than half, 53% to be precise, of\u00a0Franchise Solutions’\u00a0visitors\u00a0who submitted inquiries, only inquired to ONE company! That’s right, ONE. Now I’m not judging here, but doesn’t that shock you? This statistic leads us to believe that our visitors are focused and know what they want before they get to this stage of acquiring information from businesses. They\u2019ve done their homework so to speak and spent the time interviewing people they know and current franchise owners. They are close to being ready to \u201ctake the leap\u201d of franchise ownership.<\/p>\n Another staggering statistic concluded that of the 53% who inquire to one company only, 55% of those prospects bought\u00a0a business! It\u00a0certainly defies\u00a0the\u00a0common perception about franchise portal leads being compulsively click-happy when it comes to seeking out information on opportunities. Continue reading more interesting statistics Franchise Solutions discloses in this press release<\/a>. It is\u00a0part of a series of myth busters\u00a0of the franchise portal industry that Franchise Solutions is presenting.<\/p>\n Prefer to watch a video outlining these findings? Watch as Matt Alden, President of Franchise Solutions, “busts” myth #127:
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