Heyday Franchise Logo

Heyday Skincare

is seeking candidates for expansion.

How Do I Buy My Own Heyday Franchise?

Founded in 2015, the Heyday Franchise total investment ranges between $574,000 and $755,500 and requires potential candidates to have a minimum of $350,000 in liquid capital. Heyday plans to open hundreds of stores in the next five years. If you are passionate about people and want to become part of the skin care industry and Heyday's growth, learn about opening a Heyday franchise today.

Total Investment$574,000 - $755,500
Cash Required$350,000
Business TypeFranchise
Target Market National

Skincare is a $103 Billion Dollar Industry and Growing.

Franchising is a win-win situation when you partner with Heyday. 

Heyday is a fast-growing skincare company on a mission to provide expert skincare and has made the facial experience more accessible and helps consumers achieve their skincare goals with the knowledge and care of talented estheticians. Heyday is changing how we take care of our skin redefining the future of the skincare industry for the modern consumer.

The Heyday brand and operations playbook can set you up for success with its best-in-class, single-service business that has overwhelmingly succeeded in multiple markets.

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Open Heyday Skincare in any of these available states: AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV, WY.


Through a fleet of industry-leading physical stores, Heyday has made the facial experience more accessible and helps consumers achieve their skincare goals with the knowledge and care of talented estheticians.

Personalization and expertise are at the core of what Heyday does. You’ll equip your team with the tools and training needed to perform personalized treatments and guide their clients’ skincare journeys, and curated skincare products at every price point.

The Skincare Industry

  • A $103 billion and growing category
  • Services and products for men and women
  • Highly loyal customer base
  • High purchase frequency (4–12x/year)
  • Compelling customer economics
  • Deep emotional resonance
  • After food, skincare is the number one daily routine in people’s lives
  • COVID accelerated the already growing shift in skincare over beauty
  • Expert guidance and routine personalization stand out among traditional skincare ecommerce

The Opportunity

Heyday provides accessible, approachable self-care in the beauty industry with specialized and personalized treatments that are taught by experts.

Heyday has built the largest, most diverse team of expert Licensed Estheticians. And, in the shops, there is a constant culture of education and excellence.

Heyday by the Numbers

Heyday prides itself on excellence.

There is a 4.9 star rating out of 5 by customers.

66% of clients are recommended by a friend.

79% of clients are returning customers and 27% return monthly.


Your Investment

Your start up cost is dependent upon the size and quality of your space. Your Ongoing Fees demonstrate a win-win relationship based upon our mutual success.

Cash Required: $350,000

Total Investment: $574,000 - $755,500

Ongoing Fees

7% Royalty

2% For Brand Fund

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