About
An Opportunity Based on the Power of Care
Since 1980, Homewatch CareGivers® has been a premier provider of home care services, making a positive change in the lives of all those we serve. Through our home care franchise opportunities, entrepreneurs just like you have found a rewarding path to financial security and success by providing seniors and others in need of care with the assistance they need each day. As a franchise owner, you will grow a business that delivers professional in-home care to the elderly, people living with developmental or physical conditions, individuals recovering from surgery, and those living with dementia or Alzheimer’s.
Reasons to Invest in a Homewatch CareGivers Franchise
The Needs of the Industry and Marketplace:
Growing population - The U.S. Census Bureau predicts that people over the age of 65 will comprise about 20% of the U.S. population by 2030.
Increasing needs - About 70% of people age 65 or older will need long term care services in their lifetime. (2012 U.S. Department of Health and Human Services)
Rising workforce - Direct-care workers, including CNAs and home health aides, are listed among the top five fastest growing occupational segments by the U.S. Bureau of Labor Statistics.
Undeniable Advantages:
Customized Care - Based on a person-directed approach to caregiving, the emphasis is on helping an individual to the best of their current abilities so that they continue to feel empowered.
Useful Technology - Our proprietary business-management software facilitates our care approach by capturing social history, matching caregivers, and even tracking outcomes.
Industry-Leading Tools - Business Intelligence tools help franchise owners focus on business priorities, diagnose problems, and spot opportunities.
Caregiver Retention - Homewatch's signature Care to Stay initiative focuses on the best practices for caregiver recruitment and retention by working directly with Homewatch CareGivers offices to measure results and recruit and retain the best talent. With a proprietary training platform, Homewatch CareGivers University, ensures ongoing, professionally developed training for caregivers and staff.
Top-Notch CareGiver Recruitment and Retention - Homewatch CareGivers developed the best practices to recruit and retain the best talent. Our proprietary training platform, Homewatch CareGivers University, ensures ongoing, professionally developed training for your caregivers and staff.
Effective Client Acquisition Model - Homewatch CareGivers offers unique tools to plan and position franchisees in the market in order to successfully grow and maintain clientele.
Strong Financial Results - Homewatch invests in the long-term viability and success of their franchisees, offering a competitive royalty structure and lower incidental fees while still providing best-in-class training, business tools and technology. The average franchisee gross revenues were $1,554,8372 in 2018.*
Training and Support
Giving you industry leading business tools and a strong network of support helps you focus on the priorities of your business. You'll be empowered for success to develop and grow your business with the following training programs and ongoing support:
- Weeklong classroom training at the Support Center in Denver
- In-field launch at your office
- Customized, data-driven business reviews
- Diagnostic tools and analysis to help identify opportunities and accelerate ROI
- Accredited online university to train caregivers and staff
- Regularly scheduled webinars and best practices training
- Customized intranet to access the latest tools and resources
- One-on-one training and coaching from subject matter experts by phone
- Annual Conference for networking and the latest on company initiatives
- Franchisee Advisory Council representatives
- Peer group forums for franchisee-to-franchisee communications and support
Tools and Resources
Homewatch CareGivers offers a proprietary Market Action Plan which helps new owners maximize their marketing and sales efforts from initial strategy to tactical execution. You'll have access to the following tools and resources to develop sales and marketing strategies for your business:
- Staff expertise in franchising, home care, healthcare, marketing, operations, and more
- Marketing materials and tools tailored to specific audiences
- Customized local website includes a personal story and video, and location-specific services offered
- Recommended strategies and best practices
- Guidance and tools for local social media and localized internet marketing campaigns
- Training and testing through Homewatch CareGivers University on various health conditions, plus sensitivity training for particular audience demographics by culture, religion, diagnosis, etc.
Ideal Candidate
Medical and healthcare experience is not necessary to start a Homewatch CareGivers franchise. We find people with marketing, sales, or operations experience are well-suited for this industry. We also look for individuals with high, long-term income goals who are equally interested in improving the lives of others.
Our ideal franchisees possess the following traits:
- Ability to follow a proven business model
- Experienced leader who can manage a variety of individuals
- Searching for a people-driven, service opportunity
- Civic-minded and a community partner
- Seeking an active role in ownership of a business
- Passion for our mission, vision, and values
Let's Make Home Care Better. Together.Learn more about owning a Homewatch CareGivers franchise today.
*The average gross revenue number was derived from gross revenue reported to us by 86 Homewatch CareGivers franchisees who operated a total of 162 territories and who reported gross revenues greater than $0 for all 12 months of the fiscal year 2018. The franchisees’ sales information is not audited. Your individual results may differ. See Item 19 of our 2019 Franchise Disclosure Document (“FDD”) for further details.
