How do I buy my own ActionCOACH Franchise?

Buying an ActionCOACH business means you can work from home, have minimal employees, and enjoy low overhead costs. With the low initial investment, you can expect a great return with high profit margins. ActionCOACH provides owners with 10 days in person training, 3 months on the job training, and a complete building business system. There is also an online lead generation system targeting coach clients in your marketplace.

Total Investment$100,000 - $250,000
Cash Required$100,000
Business TypeFranchise
Target MarketSee List

The World's Most Rewarding Business!

ActionCOACH is the largest and most successful business coaching franchise in the world with nearly 1,000 coaches in more than 70 countries. ActionCOACH, the brand that started it all, created the Business Coaching industry in 1993. 25 years of proven experience and results, ActionCOACH is the unrivaled innovator in the industry worldwide.

Find out more by inquiring today!

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Open an ActionCOACH in any of these available states: AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV, WY



A Firm owner owns a business asset that can appreciate over time just like any other tangible asset. You will have an exclusive territory or territories where you can serve. A Firm builds and develops a team of professional coaches in order to further its reach and help the Small businesses within that community.

You will be in business for yourself but not by yourself. This is one of the most important reasons for partnering with ActionCOACH. You get support, help with systems, marketing, sales, operations, and everything a business needs to thrive.

The main revenue stream, outside of the hourly model, is the Membership Model. Within you're territory or if you own multiple territories, it takes about 80-85 local businesses to have a $1,000,000/Year business.

Each local business will join this group that meets weekly, monthly and quarterly. Along with this, they will have online training. As the Firm Owner, you don't have to run these meetings, you can hire coaches to run the meetings for the Firm. This is a franchise so the training, material, Intellectual Property, and 29 year credibility and track record is there.

Just copy and paste the system. All this requires is someone with a Business Mindset, who loves to help people, has some professional skills (Sales, Marketing, Admin, etc..) or is willing to dedicate time to learn these skills that can translate into running a business. This Franchise Model offers them time and money. They can work less and make more.

ActionCOACH is the One That Started it All

The concept of business coaching, was pioneered in 1993 by the founder and CEO of ActionCOACH Brad Sugars. More than two decades later, the company that started it all is still on top. From a humble one-man-show operation in Australia, to a multi-million enterprise, ActionCOACH continues to blaze the trail and serves as the business coaching industry’s most innovative organization.

Business Coaching is the second fastest growing industry behind only the IT sector. Growth is expected to reach $12.7 billion in revenue by the end of 2019. ActionCOACH, the global leader in business coaching, offers aspiring entrepreneurs and business professionals an opportunity to turn their experience and expertise into business profits. Today, ActionCOACH has nearly 1,000 coaches in more than 70 countries working with 18K businesses weekly to improve bottom line results and make real economic impact in their communities. Our high-margin business model is suited for those who want to have the ultimate work-life balance.

Our “work from anywhere” concept provides low-cost start-up and ActionCOACH supports all franchise partners with training, sales materials, marketing collateral and a support team to ensure they are successful and continue to grow. You pick your own clients, you set your own schedule and you finally get to live the life you dreamed. The return on investment is robust and the growth potential is only limited by your imagination.

ActionCOACH has several franchise options to fit almost any investment budget. The newest franchise model, The Firm, allows a franchise partner to capture, manage and develop an exclusive territory or territories in a specific region or state and hire as many coaches as they want to grow their business. Whether you are looking to run your own one-person coaching business or manage an entire coaching organization, ActionCOACH has a franchise model to meet your long-term goals.

Recognized as a top franchise for women, veterans and consistently scoring high on client satisfaction surveys, ActionCOACH has been a constant fixture on Top 500 Franchise List, and The Franchise Business Network award lists. But it isn’t awards that makes us successful, it's our global community of coaches and franchise partners who provide value and change lives every day.

Joining the ActionCOACH family means you are becoming a part of a global community of business professionals. Our intensive 10-day certification training equips our franchise partners to hit the ground running from day one. Along with volumes of information, system manuals and support materials, franchise partners are provided with a full suite of business stationary, a fully-functional, customizable website, and access to a state-of-the-art Coaching Platform powered by Microsoft 365, to help them run their business. The ActionCOACH global office further bolsters our franchise partners by providing ongoing training, seminars, webinars, conferences, cutting-edge marketing collateral, industry insight and intelligence, IT support and more than 3500 proven and tested processes, products and strategies available 24/7.

ActionCOACH’s success is based on our unique culture and philosophy. Our 14 points of culture guide everything we do. These pillars, this foundation drives every decision and every activity. We extend this to clients and teach them how to create a culture that helps feed and grow their business. The 14 points of culture are; Commitment, Ownership, Integrity, Excellence, Communication, Success, Education, Teamwork, Balance, Fun, Systems, Consistency, Gratitude and Abundance. At ActionCOACH, we are Real People, getting Real Results.


"I was a business coach prior to joining ActionCOACH, so I thought I already had a lot of things figured out. ActionCOACH not only helped me to expand my vision of what is possible with my business, but it has equipped me to fully pursue it. The systems, tools and trainings are world class, but the most valuable part of all is the community. The relationships, knowledge-sharing and spirit of abundance amongst the coaches is invaluable, and makes this business even more fun."
- Karie Kaufmann

"I’m proud because what I teach transcends generations. Several clients have brought their teenage kids to sessions, where they learn concepts that I didn’t learn until I was 42 years old. Things like having ownership, accountability and being responsible in every area of their lives."
- Doug Winnie

"In 2014, I acquired the ActionCOACH franchise and it was the most impactful decision affecting our future that my husband I have ever made. Since acquiring the ActionCOACH franchise we have not only impacted the lives of our clients, their employees and their communities but we have grown so much personally. I now have a team of four, my income is double what I made in the corporate world, we are building our own personal wealth and I work when I want to work and I travel when I want to travel. My only regret, is that I didn’t do it sooner."
- Heather Yates

ActionCOACH is the best business investment you will ever make.


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