A Booming Business AND One You'll Feel Good about Owning Too!
Since 2002, Dogtopia has provided exceptional care for dogs and currently operates more than 40 locations in the United States and Canada. Dogtopia Enterprises, LLC is a privately held, Phoenix-based, franchise company that provides exceptional care for dogs. Dogtopia offers a healthy, safe and fun environment for dogs to socialize which allows dog-parents peace of mind leaving their valued pets in the best care possible.
Benefits of Running a Dogtopia Daycare
- Doggie Daycare is an easy-to-run, easy-to-learn, scalable business where as a franchisee; you can expand quickly with multiple units.
- The majority of business is during regular business hours so you achieve that work-life balance so many of us desire.
- There is little inventory so your cash isn't tied up in it. The cost of goods are low approximately 5%).
- World-class branding with best-in-class partners for PR, digital and traditional marketing
- Financial STRENGTH of franchisor = 100% privately owned, no debt
- You'll be entering a recession-resistant, stable business is a $63 Billion industry
- This business is in constant demand. 35-40% of US households have at least one dog
The pet industry is hotter than ever before. Look at these industry facts:
98% GROWTH in pet services spending from 2013 to 2015; dog daycare, boarding and spa services included
$63 BILLION INDUSTRY with 84 million dogs in North America
Approximately 36% of all households in North America own at least one dog
PROJECTED JOB GROWTH in the pet industry is 11% between 2014 and 2024
The Pet Industry Is:
- Recession proof
- Predictable
- There is no need to educate the customer
- Has good margins
- Growing Market
Why Choose Dogtopia?
The Advantages Are Your Opportunity:
- Dog services is one of the fastest growing sectors in North America today
- The target customer is the largest demographic in North American history – the female millennial, our secondary customer is the second largest, the baby boomer
- Fragmented market ripe for a sophisticated localized brand like Dogtopia to dominate the industry
- Strong business model with labor costs as the only key variable expense
- Consistent recurring daycare revenue (65% of sales) driven by the humanization of the dog and the ongoing need to exercise, educate and socialize the dog – similar to a child’s schooling needs
- Multiple revenue channels (daycare, boarding, training, spa, grooming, retail) eliminates store capacity constraints
- Alternate revenue channels (dog walking, evening play, pickup or drop off) allow the franchisee continual sales expansion capabilities
- Relatively simple operation with key focuses being lead generation, labor management and facility operations
- Lower-than-industry standard start-up costs, when compared with our competitors
- No Complex Management of Supply Chain or Food Safety
- Nominal /COGS (less than 5%)
- Sophisticated Application of Technology to semi-automate lead management and retention:
- Brand-specific point-of-sale system (POS)
- Integrated online appointments
- Digital community-based marketing system to manage lead generation, conversion, retention and reputation management
- Loyalty program and monthly membership services
- Integrated customer relationship management (CRM)
- Dogtopia Connect learning management system (LMS) delivering proprietary, industry-leading training content
- 24/7 online training tools
- Online playroom webcams
- Online virtual kiosk to simplify customer acquisition
- Franchise-experienced Chairman, CEO and Executive Team
- Environmental Biologist and Animal Behavioristdog-daycare3
- Senior Instructional Designer
- Certified Dog Trainers
- Franchise Retail and Operations Specialists
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Specialized Best-in-Class Supply Partners:
- Real estate support
- Marketing/branding
- Digital/social strategy
- PR
- Industry-specific cleaning protocols
- Leading edge technology provider
- Very engaged and transparent franchise community who openly network, share and support each other
- Best-practice sharing workshops with leading franchisees and benchmarking with top quintile reporting
- Experienced Franchise Support Team that consists of a fun, young enjoyable business in a rapidly growing sector with enormous opportunity for growth
Dogtopia is a proud supporter of military troops and their families and participates in VetFran program.
If you're interested in claiming an entire region, take advantage of the discounts on multi-unit purchases. Learn more today.
