Edible

About

A Brand Built for Modern Gifting

Edible® continues to evolve to meet changing consumer preferences through innovative retail concepts and expanded product offerings. The company's NextGen store concept blends modern design, technology, and personalized service to create an engaging customer experience while improving operational efficiency.

The brand's integrated retail and digital strategy allows customers to conveniently order gifts for pickup or delivery, helping franchisees serve their communities while benefiting from national brand awareness and a robust online presence.

Multiple Ways to Serve Customers

Edible® franchisees operate a business designed around several complementary revenue channels, allowing them to reach customers through a variety of occasions and purchasing preferences.

• Retail storefront sales
• E-commerce ordering
• Local delivery services
• Catering and corporate gifting opportunities

This diversified approach enables franchisees to meet customer demand throughout the year while serving both individual and business clients.

Comprehensive Franchise Support

Edible® provides franchisees with ongoing guidance and resources designed to help them launch and grow their business. Support is available throughout the franchise journey, from initial training through day-to-day operations.

• Comprehensive onboarding and operational training
• National marketing initiatives and local marketing resources
• Advanced technology and e-commerce systems
• Real estate and site selection guidance
• Staffing and operational support
• Ongoing business coaching and system updates

The Edible® Difference

Edible® combines a nationally recognized brand with local ownership, allowing franchisees to build meaningful relationships within their communities while leveraging an established business system. The company's focus on quality products, convenience, innovation, and fast local delivery helps create memorable gifting experiences for customers throughout the year.

With a mission centered on celebrating life's meaningful moments, Edible® continues to expand its offerings while maintaining its reputation for handcrafted gifts and exceptional customer service.

Brand History

• 1999: The first Edible Arrangements® store opened in Connecticut, introducing handcrafted fruit arrangements as a unique gifting option.
• 2001: The franchise system launched, expanding the brand through independently owned locations.
• 2005: The network grew to hundreds of locations across the United States.
• 2011: The company expanded its product selection and enhanced its online ordering capabilities.
• 2020: The brand evolved from Edible Arrangements® to Edible®, reflecting an expanded assortment of gifts and treats beyond fruit arrangements.
• 2024: Edible® celebrated 25 years in business and introduced its NextGen store concept featuring an updated retail experience.