Edible Arrangements

About

Large, Growing Market

Edible Arrangements® is an innovator in the gifting industry. This is an enormous and growing sector, estimated at over $20 billion in the U.S. alone. The company has driven tremendous growth over 17 years by combining handcrafted artistry and gourmet quality ingredients, striking the perfect balance between health and indulgence

Powerful Global Brand

Thanks to strong advertising, word of mouth, online presence and impressive store networks, Brand Awareness is exceptionally high. Edible Arrangements® enjoys 82% Brand Awareness in the U.S.* Because of the universal appeal of gifting, fresh fruit, and chocolate, the Edible Arrangements® brand translates amazingly well across borders. In addition to our strong position in North America, we have a growing global footprint in Asia, Europe and the Middle East.

Intellectual Property

At the core of our success is Edible Arrangements®’ large portfolio of proprietary and vigorously protected intellectual property. This includes technology, equipment, supplies, business processes, patents and trademarks. Because of years of commitment to shaping and protecting Edible Arrangements®’ differentiated brand, franchisees can invest in the brand knowing the barriers for a new entrant are very high.

Four Powerful Businesses in One

1. Edible Arrangements® captures the visual beauty of a floral bouquet, with the added benefit of a delicious experience that can be shared with others. Our fruit arrangements are particularly popular for holidays and special occasions.
2. Edible® Chocolate Covered features fresh fruit dipped in real gourmet chocolate, complemented with an array of toppings. In addition to special occasions, Edible® Chocolate Covered gifts are perfect to say “Thank You,” “Congratulations,” “I Love You” and more.
3. Edible to Go® offers products for immediate consumption including fresh fruit smoothies, frozen yogurt, fruit parfaits and individual treats. This walk in business supports everyday traffic and drives frequency for our stores.
4. Edible® for Business takes the best of what we have to offer and packages it into solutions for businesses. Corporations use our arrangements for client and employee retention. Small local businesses impress prospective clients with chocolate covered fruit. Schools and charities capitalize on the appeal of our products with fundraisers.

Why You'll Love Us:

• 89% BRAND RECOGNITION fueled by national TV & digital marketing in the U.S. & Canada¹
• OVER $500,000 in Average Gross Sales²
• 1,300+ LOCATIONS WORLDWIDE 1,191 stores in the U.S. & 62 International stores
• OVER 13% NEW STORE GROWTH in the past 3 years³
• A PASSION FOR PRODUCT QUALITY & INNOVATION with systems & standards over 16 years in development

Why We'll Love You:

• YOU’RE RESULTS-DRIVEN. You’re motivated by continued growth.
• YOU’VE ALREADY ESTABLISHED YOURSELF PROFESSIONALLY - now you’re looking for more.
• YOU’RE A STRATEGIC THINKER. You’re usually planning 5 steps ahead, just like us.
• YOU LOVE THAT OUR PRODUCTS ARE UNIQUE, HEALTHY & ON-TREND.
• YOU’RE COMMITTED TO OUR MISSION TO WOW & you’ll do whatever it takes to WOW your customers. 
• YOU BELIEVE that everyone, everywhere has a reason to celebrate every day.

Two things to note:
In support of our military troops and their families, Edible Arrangements offers a veteran discount off the franchise fee.
Edible Arrangements works with SBA loans.

¹ In the United States, Source: Consumer Survey, 2016
² Figure reflects gross receipts net of sales tax for businesses open 3 or more years as published in Item 19 of our May 2017 Franchise Disclosure Document. There is no assurance that you will do as well, and you must accept the risk
³ Net new store growth figure is based upon the information provided in Item 20 (Table 1) of our May 2017 Franchise Disclosure Document, reflecting total net new stores opened in the system from beginning of 2014 to end of 2016