A Place At Home

About

The Industry

Yes! America’s aging population isn’t slowing down. Baby boomers started turning 65 in 2011 and nearly 25 percent do not go to a doctor according to the Commonwealth Fund’s 20th International Health Policy survey. This is partly why one in eight seniors in the United States have three or more chronic health care conditions and struggle with daily activities compared to seniors in other countries.

According to the U.S. Census Bureau, from 2006 to 2016, the health care sector grew seven times faster than any other area of the economy because of the rapid increase in older Americans and the overall pressure it’s placed on the healthcare system to meet their needs. 3 in 4 seniors want to stay in their homes and maintain their independence as long as possible, according to the AARP.

Healthcare is a reliable industry that’s growing rapidly and senior care is an essential business that can withstand recessions and pandemics. A Place At Home continues to grow since beginning to franchise in 2017. New franchise owners experienced growth during the 2020 pandemic. Families and health care providers want to keep patients out of the hospital and in their homes now more than ever. We provide the framework to make you an invaluable member of your community.

Care is rapidly on the rise:

• 40% percent of adults aged 65 and older need assistance with daily living activities.
• 70% percent of all Americans 65 and older will need assistance at some point in their lives.
• 90% percent of all Americans 65 and older want to stay at home for as long as possible.

Our Story

A Place At Home was co-founded in 2012 by two childhood friends, Dustin Distefano and Jerod Evanich in Omaha, Nebraska. After several attempts at finding acceptable care for their loved ones, they were unable to meet their needs at the standard they expected. Both were determined to find a solution for others facing similar challenges. The idea for A Place At Home was born: Senior-Focused Care that is comprehensive, consistent and continuous.

After experiencing rapid growth in their Omaha market, they realized they had something innovative. In 2017, they decided to take their Senior-Focused Care model to other communities and the A Place At Home franchise sprouted.

Three reasons why you should choose A Place At Home

1. Multi-Revenue Streams
2. Our Proven Process
3. Franchise Family Culture

Senior-Focused Care Model

Senior-Focused Care is a model that provides a continuum of services to the senior population in a manner that is consistent and reliable for each phase of the aging journey. By offering services that address the varying needs of seniors, A Place At Home positions itself to become a trusted partner in the senior’s overall care. The well-rounded portfolio of services allow franchisees to recognize revenue from multiple revenue streams. Our Multiple-Revenue streams include:

• In-Home Senior Care
• Care Coordination
• Senior Living Alternatives
• Staffing Solutions

CARE TRACK

The CARE Track is a senior-focused development program that provides franchisees with the education and tools to grow and develop their A Place At Home franchise.

With the “We are CARE” model serving as a basis for the program, franchisees will learn how to:

• Run a senior-focused business
• Provide necessary care to clients
• Operations and Marketing
• A Place At Home in action
• Ongoing support

With the “We are CARE” model serving as a basis for the CARE Track program, during the CARE Launch phase franchisees will attend a hands-on 40-hour training program at the flagship location in Omaha, Nebraska where they’ll experience A Place At Home In-Action.

Who is an Ideal Owner

Ideal owners are tenacious, goal-oriented competitors who have experienced a need for senior care, are ready to take control of their financial futures in a recession and pandemic resistant industry, and are excited to join a growing emerging brand. Military veterans or Manager/Director level entrepreneurs with a background in Sales, Business Development, Marketing, Operations, and Finance are preferred. You must have a minimum of $70K in liquid capital, $250K net worth, and credit score of 680 or higher.

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