Toastique

About

Why Toastique 

• Lower-Cost Entry into the Fast Casual Space: For a restaurant concept, Toastique has a considerably low initial investment, starting at only $373,775. Because of our simple model and low overhead, we are able to keep our investment lower than the typical restaurant concept, which can be anywhere from $500,000 to $2,000,000 to get started¹. 
• Excellent Financials: In 2023, our franchise locations saw Average Gross Sales of $732,728! With our top franchise location generating $1,077,243 in Gross Sales after being open for less than a year!²
• Simplicity and Scalability: Our compact, efficient design requires no extreme cooking equipment such as ovens, fryers, or hoods. This allows quick, affordable construction, and once opened, our locations are manageable with only 3- 5 employees. Because of the simplicity of opening, it’s not surprising that 60% of our franchise system owns more than one location! 
• Growing Health Industry: Consumers are increasingly seeking out nutritious “grab-and-go” dining options. As the desire to be healthy continues to become more critical, our franchise owners benefit from our unique health-focused concept. 
• Unique, Elevated Concept: Fast-healthy options are few and far between. We stand out from similar concepts with our locally sourced menu of gourmet toast options. Toastique takes a juice and smoothie concept and elevates it with a vibrant look and feel, a concept that makes sense for today’s health-conscious consumer. 
• Flexible Dining Options: Our product offerings lend themselves to be eaten at one of our cafés, delivered to a home or office, or taken out. There is also unlimited potential for large catering opportunities, as our menu items can be easily translated to a buffet or tray-passed form. The variety of methods we can use to bring our product to our customers provides diversification of revenue and extra security for our Owners. 

HISTORY 

Toastique Founder (and member of the current Forbes 30 Under 30 class) Brianna Keefe has always had a passion for health, wellness, and fitness. As a collegiate D1 athlete in need of quick, healthy meals to keep her energy up while on the go, she began experimenting with toast creations to provide the perfect combination of carbs, protein, and healthy fats in a quick, easy, grab-and-go form. 

Brianna’s toast masterpieces inspired the idea of a café that would combine her delicious, healthy, on-the-go toasts with the already-proven concept of smoothies and cold-pressed juices. After bringing her idea to her partner, Kyle Izett, whose background is in commercial construction, he offered to design the first location and was able to complete the build out in only 40 days! 

In 2018, after opening the first location in the Wharf district of Washington, D.C., the business blew Brianna and Kyle’s expectations out of the water! The feedback was overwhelmingly positive, and they generated over $1 million in sales in their firstyear with no professional marketing! This success prompted them to open a second location in Alexandria, VA, in 2019 and then the Navy Yard location during the summer of 2020. Even amid the pandemic, Brianna and Kyle were able to scale to 3 locations extremely quickly — generating $522,000³in net profit in 2021. ¹

Throughout the pandemic, Toastique was able to quickly pivot its model, implementing third-party delivery options and online ordering with great success. After repeated requests to expand, Brianna and Kyle decided that their gourmet toast business was too good to keep confined to the Northeast and decided to begin franchising across the country! 

In the past three years, since starting franchising, we have awarded 169 locations!

Ideal Candidate 

Our ideal Franchise Owners are entrepreneurial in spirit and share our vision for providing an industry-leading product. 

We are looking for the following skills and characteristics in our Franchise Owners: 

• Management Experience/Strong Leadership Skills: If you choose to be part of the day-to-day of your business (most of our owners are unless they have a strong restaurant background), you will be leading, managing, and motivating your employees. 
• Passionate About Health & Wellness: Our owners love that they are not only generating significant revenues while running a simplified restaurant concept, but that they are spreading health in their communities. If working out and eating healthy is important to you and your family, you will fit right in! 
• Community Oriented: Most of our owners choose to become the face of their businesses, meaning they interact with the community on a regular basis. If you enjoy getting out in your area, meeting your neighbors, networking, and bringing joy to people through healthy food, we want to talk! 

To conserve our authentic, boutique vibe, we’re only awarding 200 franchises nationwide… 169 are already gone. If you are interested in bringing Toastique to your market, reach out before we sell out! 

¹ https://www.costowl.com/b2b/franchise-restaurant-cost.html

² Refer to 2024 Franchise Disclosure Document Item 19- Average Gross Sales combined Table 8 

³ Refer to 2021 FDD Item 19

⁴ https://www.costowl.com/b2b/franchise-restaurant-cost.html